Brand Name: The French Sorceress 

Target Market: 

Audience 1: tef/tcf Canada working professionals & students

Audience 2: those wishing to improve their speaking & writing in French in general for specific levels

Audience 3: delf/dalf working professionals & students

 

Value Proposition: 

• Not your typical language class: slow-paced and analytical, focusing more on building concepts and quality practice.
• The French Sorceress aims to make independent learners & create a memorable learning experience so that you continue to broaden your knowledge of French even after finishing your classes with me. 

Brand Values: excellence, sincerity, reliability & empathy

Brand archetype: The ruler

Brand voice: articulate, confident & refined