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Bean & Craft Logo project

Just completed the Logo Design Mastery class and wow. I learned so much about the logo design process itself. This was such an incredible and comprehensive class and I feel like I made some sold work in this class. I decided to do the coffee brief, but decided to change the name to "Bean & Craft" 

The goal: Our goal is to provide a safe and warm environment for those seeking a place to workand meet together for business or for conversation.

The Target audience: Freelancers needing a place to work and meet. We want to focus on the younger crowd, perhaps 18-39. We will cater to the type of customer that likes to “stay awhile” to chat and work. We are also open to hosting groups of people who want to have meetings, we will have a private area toward the back for such a thing.

The Differentiator: We grind and roast our coffee in-house using single origin coffee beans. We will have several top of the line espresso machines and hope to bring espresso back to the masses.

Would love feedback on my first try at logo design. And thank you Lindsay for an wonderful class!

Bean & Craft Logo project - image 1 - student project

 

Bean & Craft Logo project - image 2 - student project

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Bean & Craft Logo project - image 4 - student project

Bean & Craft Logo project - image 5 - student project

Bean & Craft Logo project - image 6 - student project

Bean & Craft Logo project - image 7 - student project

Bean & Craft Logo project - image 8 - student project

Bean & Craft Logo project - image 9 - student project

Bean & Craft Logo project - image 10 - student project

Bean & Craft Logo project - image 11 - student project