1. Problem: lots of rock bands that plays the same style of music in a local scenario, but they lack a good design thinking process, they relly only on the habilities of the musicians and forget the branding of the band.

2. Solution: come up with a branding that includes a brand name that is more than two random words put together that has nothing to do with the log or band design.

3. Emotion: they feel pradonized, as the branding of the local bands are always revolving around sounding as standard as possible so that it doesnt shift the standard public eyes from them. The costumers feel a sense of wonder, as they try to shift from the standard but remaining relevant.

4. The Dream: the target musicians are those who relate to a more emotional alternative kind of rock like Imagine Dragons. And want to shift from a standard hard rock cover band.

5. Community: they are centered on a more young audience that values more than empty standard rock songs that praize only sex and being a badass. They want to feel emotion.

The initial brainstorm names:

Run forever
Cold Fame
Flowers in December
Echo Verse
Like a Lyrium
Escala Noire
Neptune Rain
Graywardens
As a Lyrium
Run my Flower
Lyrium Scar
SaltFlower
Sadflower
Seedpiper
Fringeskull
Sandsage
Meteordive
Bogmare
Thunderllama
Weakrib
Vinesprite
Shoresong
Madquester
Neonkeeper
Sheerowl
Leadrider
Ironkitten
Nimblejay
Cherrybee
Atomfly
Raterbee
Inkpaw
Maplefly
Apricoters
Stonefoe
Art sloan

Five Dum Dum step names:

1. Flowers in December

2. Stonefoe

3. SadFlower

4. Thunderllama

5. AtomFly

Example site: https://victor-rezende-dutra.github.io/Band-website-template-1.0/