On-Meta Data:

Means the thing in control like title, short and long description, feature graphic ect

 

Off- Meta Data;

The thing that not in our control such as install volume,  user rating and reviews.

 

In this course video he has been talked on on Meta data:

Keywords:

- Use keyword based on data

- Go for the long tail keyword in beggining

- Aim for the heigh volume but low competition keyword. use

Google keyword planner for keywords :

https://ads.google.com/intl/en_in/home/tools/keyword-planner

- Find the relevant keywords in review/rating section

 

Elements matter and liable for ASO:

1) Package Name (should include high volume and less competition keywords)

2) Title (Keep your brand name short, easy to memorize and most importantly optimized. The most relevant keywords should be included in the title alongside your brand name.)

Format of title: 

Brand - Keyword

Brand: Keyword

Keyword - Brand (Mostly suggested)

Keyword:Brand (Mostly suggested)

 

Important note for title:

Use emoji in Title to grab attention of users

 

Short description:

Short description should be like a summary of what your app is and
should definitely include the most relevant keywords and the main
purpose of your app.

 

Long Description:

Firstly, the purpose of the long description is to improve the app’s ranking in the Google Play Store search algorithm. Secondly, it should pursue the visitors to download the app, so it has to be actionable as well.

-Highlight what's great about the app and share some exciting facts
-Try to say everything within 3000-3500 characters
-Synchronize the short and long description
-Localize or translate the description
-Focus more on the mid-tail and long-tail keywords
-Use bullet points or numbering to describe the features

-Include emoji

 

What's new

- It should give a real insight in what's new instead of short description
(which means it should be updated every time there is an app update).

- Google states that this section is not taken into account for the ranking,
but it will not cost you anything to include a few keywords anyway.

Icon

- is the first visual contact that visitors make with your app.

- Make it eye catchy

- If no one recognising your logo, then You should think off using a photo off the man or woman stretching or doing a split

Feature Graphic (video and screenshots)

You can include both video and screenshots here. Keep in mind
that users cannot download every single app to see how it looks.
They need some kind of preview to decide.

Your video or screenshots should not lie about the app. Users will be
able to check that in a few moments. Show them the coolest features
of your app, some interesting things you have and what is waiting
for them once they download.

 

A/ B Testing:

 To perform an A/B test, you need to create 2 different versions of the
listing element, and compare them against each other. During the
experiment, half of the traffic goes to version A, and another half to
version B, then both options are compared to determine the best result.
It is essential to test with a variation in only one listing element, otherwise
it is hard to determine which of the changes caused an improvement.