90-day Action Plan

Phase 1: Planning & Foundation (Days 1-30)
Objectives:
- Clarify the business vision and niche
- Define the brand identity
- Set up basic operational requirements
Tasks:
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Define Vision and Niche
- Identify your specific creative field and ideal target audience.
- Research competitors to understand market gaps and differentiate your offering.
- Establish business goals, including revenue targets and brand reach.
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Develop Brand Identity
- Choose a memorable business name, tagline, and logo that reflect the brand’s values and aesthetic.
- Decide on a brand color palette, typography, and visual style.
- Develop brand voice and messaging for consistency in all communications.
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Set Up Legal & Financial Structures
- Register the business name and decide on the legal structure (e.g., LLC, sole proprietorship).
- Open a business bank account and set up bookkeeping systems.
- Secure any necessary licenses or permits.
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Create a Simple Business Plan
- Outline objectives, services/products, pricing, target audience, and marketing strategy.
- Draft a budget plan with expected expenses and revenue projections.
Key Milestones for Phase 1:
- Finalized brand identity (name, logo, color palette, etc.)
- Business registered and operational accounts set up
- Basic business plan drafted
Phase 2: Marketing & Online Presence (Days 31-60)Objectives:
- Build an online presence through a website and social media
- Launch initial marketing efforts
- Create an audience engagement strategy
Tasks:
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Design and Launch a Website
- Choose a website platform (like Wix, WordPress, or Squarespace) and build a simple, attractive site.
- Include essential pages: Home, About, Services, Portfolio/Projects, Contact.
- Optimize the website for SEO with relevant keywords and meta descriptions.
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Set Up Social Media Profiles
- Decide which platforms (Instagram, LinkedIn, Pinterest, etc.) align with your target audience.
- Establish a posting schedule and content themes that align with your brand.
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Develop a Content Marketing Plan
- Create a mix of content, such as behind-the-scenes, tips, client testimonials, and portfolio highlights.
- Schedule 2-3 posts weekly to build consistent engagement.
- Consider starting a blog or video series to share expertise and attract leads.
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Networking & Partnerships
- Reach out to complementary businesses and creators to explore collaboration opportunities.
- Attend industry events, webinars, or networking meetups to establish relationships.
Key Milestones for Phase 2:
- Website and social media profiles live with initial content
- Content marketing plan in place
- Established initial partnerships or networking connections
Phase 3: Launch & Client Acquisition (Days 61-90)Objectives:
- Launch business publicly
- Start client acquisition efforts
- Refine processes based on initial feedback
Tasks:
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Announce Business Launch
- Use your online presence to announce the business launch and offer special incentives or introductory offers.
- Notify any partners or industry contacts, asking for support in sharing the launch.
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Client Outreach & Lead Generation
- Use social media, email, and your network to reach out to potential clients directly.
- Set up advertising campaigns (e.g., Facebook, Google) targeting your niche audience.
- Create a lead magnet (e.g., a free guide or consultation) to attract clients.
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Client Onboarding Process
- Develop templates and workflows for contracts, invoicing, and project management.
- Set up a system for tracking client inquiries, ongoing projects, and deliverables.
- Begin collecting testimonials and feedback from early clients.
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Evaluate & Adjust
- Review initial metrics (site traffic, social media growth, leads) to assess progress.
- Adjust marketing tactics and content strategies based on engagement and feedback.
- Identify areas for improvement and create action items for the next 90 days.
Key Milestones for Phase 3:
- Business officially launched
- First few clients acquired
- Basic client onboarding and feedback system in place
Summary of Key Deliverables:
- Phase 1: Finalized brand identity, basic business plan, operational accounts
- Phase 2: Website and social media profiles, initial content plan, first partnerships
- Phase 3: Public launch, client onboarding process, initial client feedback
This action plan will provide a structured and achievable approach to building a creative business from the ground up in 90 days. By the end of this period, you should have a solid foundation, an online presence, and initial client engagements.