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90-day Action Plan

90-day Action Plan - student project

Phase 1: Planning & Foundation (Days 1-30)

Objectives:

  • Clarify the business vision and niche
  • Define the brand identity
  • Set up basic operational requirements

Tasks:

  1. Define Vision and Niche

    • Identify your specific creative field and ideal target audience.
    • Research competitors to understand market gaps and differentiate your offering.
    • Establish business goals, including revenue targets and brand reach.
  2. Develop Brand Identity

    • Choose a memorable business name, tagline, and logo that reflect the brand’s values and aesthetic.
    • Decide on a brand color palette, typography, and visual style.
    • Develop brand voice and messaging for consistency in all communications.
  3. Set Up Legal & Financial Structures

    • Register the business name and decide on the legal structure (e.g., LLC, sole proprietorship).
    • Open a business bank account and set up bookkeeping systems.
    • Secure any necessary licenses or permits.
  4. Create a Simple Business Plan

    • Outline objectives, services/products, pricing, target audience, and marketing strategy.
    • Draft a budget plan with expected expenses and revenue projections.

Key Milestones for Phase 1:

  • Finalized brand identity (name, logo, color palette, etc.)
  • Business registered and operational accounts set up
  • Basic business plan drafted

Phase 2: Marketing & Online Presence (Days 31-60)Objectives:

  • Build an online presence through a website and social media
  • Launch initial marketing efforts
  • Create an audience engagement strategy

Tasks:

  1. Design and Launch a Website

    • Choose a website platform (like Wix, WordPress, or Squarespace) and build a simple, attractive site.
    • Include essential pages: Home, About, Services, Portfolio/Projects, Contact.
    • Optimize the website for SEO with relevant keywords and meta descriptions.
  2. Set Up Social Media Profiles

    • Decide which platforms (Instagram, LinkedIn, Pinterest, etc.) align with your target audience.
    • Establish a posting schedule and content themes that align with your brand.
  3. Develop a Content Marketing Plan

    • Create a mix of content, such as behind-the-scenes, tips, client testimonials, and portfolio highlights.
    • Schedule 2-3 posts weekly to build consistent engagement.
    • Consider starting a blog or video series to share expertise and attract leads.
  4. Networking & Partnerships

    • Reach out to complementary businesses and creators to explore collaboration opportunities.
    • Attend industry events, webinars, or networking meetups to establish relationships.

Key Milestones for Phase 2:

  • Website and social media profiles live with initial content
  • Content marketing plan in place
  • Established initial partnerships or networking connections

Phase 3: Launch & Client Acquisition (Days 61-90)Objectives:

  • Launch business publicly
  • Start client acquisition efforts
  • Refine processes based on initial feedback

Tasks:

  1. Announce Business Launch

    • Use your online presence to announce the business launch and offer special incentives or introductory offers.
    • Notify any partners or industry contacts, asking for support in sharing the launch.
  2. Client Outreach & Lead Generation

    • Use social media, email, and your network to reach out to potential clients directly.
    • Set up advertising campaigns (e.g., Facebook, Google) targeting your niche audience.
    • Create a lead magnet (e.g., a free guide or consultation) to attract clients.
  3. Client Onboarding Process

    • Develop templates and workflows for contracts, invoicing, and project management.
    • Set up a system for tracking client inquiries, ongoing projects, and deliverables.
    • Begin collecting testimonials and feedback from early clients.
  4. Evaluate & Adjust

    • Review initial metrics (site traffic, social media growth, leads) to assess progress.
    • Adjust marketing tactics and content strategies based on engagement and feedback.
    • Identify areas for improvement and create action items for the next 90 days.

Key Milestones for Phase 3:

  • Business officially launched
  • First few clients acquired
  • Basic client onboarding and feedback system in place

Summary of Key Deliverables:

  1. Phase 1: Finalized brand identity, basic business plan, operational accounts
  2. Phase 2: Website and social media profiles, initial content plan, first partnerships
  3. Phase 3: Public launch, client onboarding process, initial client feedback

This action plan will provide a structured and achievable approach to building a creative business from the ground up in 90 days. By the end of this period, you should have a solid foundation, an online presence, and initial client engagements.