SKILLSHARE.COM/RUTHCLOWES
AD PLANNER
WORKSHEET
This worksheet will help you plan ahead effectively so you can write
persuasive advertisements. It's also a useful starting point for other marketing copy, from social media campaigns to landing pages.
Product or Service
(the thing you're advertising)

Zen Horizons Counseling Services - https://www.zenhorizons.net/

Objective
(what you want to happen as a result of this marketing activity)

Get leads for the therapist. We will do this by leading those interested in counseling/therapy services to schedule a free 30 minute consultation.

Audience
(your target reader/customer)

Male, English-speaker, between the ages of 18 and 60 who is motivated to work, stay clean, and make positive changes to his life.

Features
(key facts about the product or service)

Experienced and licensed counselor who specializes in substance use disorders. Certified in dialectical behavioral therapy and trained in other evidence-based therapeutic techniques (including CBT, MI, and REBT) for
maximum benefits to the client.

Benefits
(what's in it for the user)

Improved mental health by working through trauma and learning coping mechanisms to help improve quality of life and stay sober.

Platform
(where your ad will appear)

Facebook & Instagram

Call To Action
(what you want people to do next)

Schedule a FREE 30-minute Consultation!

 

Ad Copy

Headline: You tried self-help. Now help yourself!

Description: Self-help isn't a one-size-fits-all solution. Zen Horizons offers personalized addiction counseling to help guide you through recovery and rediscover your path. Reclaim your life. Schedule a FREE 30-minute consultation with our experienced therapist today!