Visual Merchandising and Store Design

Visual Merchandising and Store Design

Merchandising: Module 1 – Merchandising Management

Introduction to the module
This module is intended to introduce you to the basics of merchandising management.
Topics to be Covered    
Introduction
Product Management
Brand Management in Retailing
Merchandising Management Process
Concentrating Factors

Merchandising: Module 2 – Supply Sources

Introduction to the module
This module is intended to introduce you to the supply sources in retail management.
Topics to be Covered    
Types of Suppliers
Category Management
Merchandizing Management Planning - ERP

Merchandising: Module 3 – Supply Sources

Introduction to the module
This module is intended to introduce you to the supply sources.
Topics to be Covered    
Introduction
Product Category Life Cycles
Tracking Market Trends
Product Selection Criteria

Merchandising: Module 4 – Product Quantity Decisions

Introduction to the module
This module is intended to introduce you to product quality decisions.
Topics to be Covered    
Introduction
Stock Management for Staple Items 
Sales Forecasting
Supplier-Managed Inventory

Merchandising: Module 5 – Profitable Product Management

Introduction to the module
This module is intended to introduce you to profitable product management.
Topics to be Covered    
Introduction
Setting Retail Prices
Measuring Product Profitability

Merchandising: Module 6 – Store Design

Introduction to the module
This module is intended to introduce you to store design.
Topics to be Covered    
Introduction
Interior Design
Exterior Design
Planning Retail Designs

Merchandising: Module 7 – Visual Merchandizing

Introduction to the module
This module is intended to introduce you to the basics of visual merchandising.
Topics to be Covered    
Introduction
Fixtures and Fittings
Product Presentation
The Principle of Display Design
Store Layout

Merchandising: Module 8 – Allocating Space to Products

Introduction to the module
This module is intended to introduce you to the product space allocating process.
Topics to be Covered    
Introduction
Measuring Retail Performance
The Value of Retail Space
Allocating Space
Space Allocation Systems
Correlation and Correlation Coefficient

Merchandising: Module 9 – Communicating the Product Offer

Introduction to the module
This module is intended to introduce you to communicating the product offer.
Topics to be Covered    
Advertising
Specific Promotional Communications
Strategic Product Communications
Retailing Techniques
Communication through Packaging

Merchandising: Module 10 – Product Management in Non-Store Retailing

Introduction to the module
This module is intended to introduce you to the product management in non-store retailing.
Topics to be Covered    
Introduction
Home Shopping
The Selling Environment and Pricing
Order Fulfilment and Delivery