Brand Name: LumaSip Product: Reusable Insulated Tumbler Tagline: Sip Better. Live Lighter.

1. Brand Overview

LumaSip is a fictional brand that sells stylish, reusable insulated tumblers for students, office workers, and young professionals. The product is designed for everyday use, including studying, working, traveling, and spending time with friends.

• Target audience: Young adults aged 18–30

• Product price: $24.99 (proposed)

• Advertising goal: Increase online sales

• Main selling points: Stylish design, portability, reusability, and convenience

2. Primary Texts and Headlines Ad 1: Lifestyle Advertisement

Primary Text:

Busy day? Your favorite drink deserves to come along! ☕ Meet LumaSip, the stylish reusable tumbler made for study sessions, workdays, and everyday adventures. Keep your drink close and make every sip a little better.

Headline: Your Everyday Sip, Upgraded

Call to Action: Shop Now

Ad 2: Product Benefits Advertisement

Primary Text:

One tumbler. Countless everyday moments. ✨ Whether you're heading to class, working at your desk, or meeting friends, LumaSip fits right into your routine. Choose your favorite color and bring your drink along in style.

Headline: Meet Your New Daily Essential

Call to Action: Shop Now

3. Testimonial Advertisement

Concept: Show a customer using LumaSip while studying or working.

Sample Ad Text:

“My new study-session essential! I love having my favorite drink with me while working on assignments. LumaSip is cute, practical, and easy to bring to campus.”

Make your everyday routine a little better with LumaSip. Find your favorite color today!

Headline: A Little Upgrade to Your Daily Routine

Call to Action: Shop Now

Note: This is a fictional sample testimonial. A real advertisement should use an authentic customer review.

4. Founder's Story Advertisement

Concept: Tell the story behind the creation of LumaSip.

Ad Text:

Every great idea starts with an everyday problem.

LumaSip began with a simple idea: carrying your favorite drink should be easy, practical, and stylish. We wanted to create a tumbler that fits naturally into busy mornings, long study sessions, and everyday adventures.

That's why we created LumaSip—a little reminder to enjoy the small moments, one sip at a time.

Headline: The Story Behind LumaSip

Call to Action: Discover LumaSip

Note: This is a proposed fictional brand story.

5. Unboxing Advertisement

Concept: Create a short video showing the product being unpacked.

Video Script:

1. Scene 1 (0–3 seconds): Show the LumaSip package on a clean table. Text: “Your new favorite is here!”

2. Scene 2 (3–6 seconds): Open the package and reveal the tumbler. Text: “A little moment of happiness.”

3. Scene 3 (6–10 seconds): Show close-ups of the tumbler's color, lid, and design. Text: “Made for your everyday routine.”

4. Scene 4 (10–15 seconds): Fill the tumbler with a drink and show the finished product. Text: “Meet your new daily essential.”

Caption:

Unbox a little joy with LumaSip! 🎁 Your everyday favorite is waiting for you.

Headline: Unbox Your Everyday Essential

Call to Action: Shop Now

6. Facebook Advertising Policies

Before publishing advertisements, businesses should follow Meta's Advertising Standards.

Important rules include:

• Avoid misleading product claims or unsupported promises.

• Use genuine testimonials and obtain permission to use customer content.

• Respect copyright and intellectual property rights.

• Follow advertising restrictions for prohibited or regulated products.

• Avoid advertisements that violate Meta's personal-attributes and privacy policies.

• Review account restrictions and advertising policy violations.

Reference: Meta Advertising Standards

7. Conclusion

This project demonstrates how an eCommerce brand can use different advertising approaches to attract customers and increase online sales. The two primary texts focus on lifestyle and product benefits, while the testimonial builds trust, the founder's story communicates the brand's purpose, and the unboxing video creates excitement about the product.

By combining these approaches, LumaSip can develop engaging advertisements for Facebook and Instagram while following Meta's advertising policies.