The story behind:

"Surface Designer, Photographer, and Illustrator but above all a treasure hunter, a gold delver. Searching for the unexpected, the extraordinary.

To elevate the every day, in things that surround us. Enlighten the hidden treasures, the wonders in people, to magnify their strengths and encourage them to shine in their exceptionality.

I use therefor the powerful tools like my camera and / or my pen and other designing tools." 

 

---

Posting this last minute, but I am thinking of my brand and logo for years now. 

Sometimes everything comes together at one point. I think now was such a moment. This class helped me make decisions and come up with a logo I really like. 

 

So thank you, Faye for clarifying this stuff for me in a very helpful way. You gave me many tools which helped make the decisions that have to be made before you can come up with a story and visuals. 

 ---

 

The process:

My design process is always rather messy. I brainstorm and explore several sources. Only my mood boards have some of a structure. 

Pinterest is my almost favorite if it comes to internet search. Next to that I am always curious to the meaning of words I found. So the dictionary is one of favorites as well. Many times I make use of mind maps. This time I didn't need one it seems :-)

 

Beneath the first round:

My mood board created form my Pinterest finds:

The first sketches on paper; making ideas visual.

Taking ideas to illustrator or Photoshop:

And so the logo was born:

The logo in black and one in white (with orange) 

 

And on a T-shirt :-)

 

 And out of the box business cards: 

 

Oke and one above the coach ;-) 

 

Thank you for taking time to go with me through the process. I hope you liked what you saw.

Warmly,

Esther (EM is my business name)