Gary Simon

Diseño de logotipos: domina la marca denominativa

Thanks for taking the time to do the assignment! I like the progress you depicted, going from the most obvious and literal concepts to a more abstract approach.  And I agree, the last one would definitely be the winner of the 4 concepts. The first one though is more in line with the 4th, as the middle 2 are more literal using common depictions such as an arrow and rocket. But the first one has 2 issues that make it inferior to the 4th, which is: <ol><li>The thicker portions of the "F" and the "T" throw off the consistency of the logo.</li> <li>It's a bit less creative than the elevated "i" in the fourth. </li> </ol>Anyhow, thanks again!

A few quick sketches for the Lift project. Starting with the literal and then trying to get outside of the box.<img src="https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/e2c91d4ed8833777bbb7f87238cf5f11/136be46a" class="zoomable rounded-image-wrapper" alt="Word - image 1 - student project" srcset="https://static.skillshare.com/cdn-cgi/image/quality=80,width=600,format=auto/uploads/project/e2c91d4ed8833777bbb7f87238cf5f11/136be46a 600w, https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/e2c91d4ed8833777bbb7f87238cf5f11/136be46a 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">

Word

Empresa

Comunidad

Enseñanza

Móvil

English

English