Target Avatar and Content Development Project

1. Target Avatar Profile

Name: Nisha Perera
Age: 34
Occupation: Stay-at-home mom & part-time online seller
Location: Kandy, Sri Lanka
Interests: Parenting tips, child education, online shopping, and home organization
Preferred Content Platforms: YouTube, Facebook, WhatsApp
Pain Points: Limited time for shopping, managing household tasks, ensuring quality education for children, and finding affordable school supplies

1. 10 Core Problems & Solutions

1. Problem: Finding school supplies at a reasonable price.
   Solution: Offer an online bookshop with a home delivery service tailored for parents in Kandy.
2. Problem: Not knowing the best quality books and stationery.
   Solution: Create video reviews of popular school supplies available in Kandy.
3. Problem: Struggles with budgeting for school items.
   Solution: Share money-saving tips and information on local discounts available in Kandy.
4. Problem: Limited access to product comparisons.
   Solution: Make comparison videos showcasing stationery brands available in Kandy.
5. Problem: Lack of awareness about seasonal promotions.
   Solution: Provide updates on back-to-school sales in leading stores in Kandy.
6. Problem: Difficulty in organizing school materials at home.
   Solution: Share easy and affordable organization hacks suited for Kandy households.
7. Problem: Not knowing what school items are required for different grades.
   Solution: Create a detailed checklist based on the Sri Lankan school curriculum and local school requirements in Kandy.
8. Problem: Concerns about eco-friendly stationery options.
   Solution: Highlight locally available sustainable school supplies in Kandy.
9. Problem: Struggles with balancing shopping and parenting duties.
   Solution: Introduce a subscription service for hassle-free school supply deliveries in Kandy.
10. Problem: Finding ways to engage children in learning at home.
    Solution: Recommend educational games, books, and interactive activities available in Kandy.

 

1. Video Content Ideas

1. "Back-to-School Essentials for Kandy Kids: A Complete Guide"
2. "Best Budget-Friendly, Home-Delivery School Supplies in Kandy"
3. "Where to Find the Best School Supply Deals in Kandy"
4. "Ultimate Checklist: Must-Have School Items for Each Grade in Kandy"
5. "Time-Saving Tips for Busy Kandy Moms Shopping for School Supplies"