Travis' SMS for Content Creation
Social Media Strategy
Travis’ Content Creator SM Goals
Consistently post according to pre determined schedule
Make time to engage on each platform daily
Grow follower count to 100 (10 new followers in 1-2 weeks)
Grow awareness and increase brand reach
Direct Traffic back to website (still to be created)
Audience Research
(Presumed audience until SM launches and this can be updated)
Age
20-35
Gender
Majority women, minority LGBT men
Location
US
Occupation
Students, Entry Level Jobs, Finances, Office Jobs, Retail
Marital Status
Single but looking, Long term
Interests/Hobbies
Fashion, Self care, Dancing, Silliness
Personality
Optimistic, Hopeful, Excited
Lifestyle
Young and single, working towards goals by making vision boards and playlists, always looking for good positive energy with a woowoo flair
Competition Research
Cayydences
Qveen Herby
Gabastorga
Nhanta.tv
NCHammer23
MyTeacherFace
Platforms used/ Number of Followers
Insta (1.6m)
Tiktok (1.7m)
YT (31.8 k)
Insta (1.3m)
Tiktok (1.5m)
YT (2.12m)
FB (2.1m)
Patreon
Insta (112k)
Tiktok (432k)
YT (2.87k)
Threads (15k)
Linkedin (500+)
Insta (203k)
Tiktok (390k)
YT (370k)
FB (10k)
Paypal
Insta (219k)
Tiktok
(1m)
YT (749k)
Twitch (41.7k)
Insta (322k)
Tiktok (964.5)
YT (102k)
FB (4.4k+)
How often do they post
I - 2-5 per day (skewing towards 4/5)
T - multiple per day
Y - LF - sporadic
SF - 6-15 per day
I - 1 per day
T - 1 per day
Y - LF - bursts of 1 per week
SF - bursts of 1 per day
F - 3 per week
P - 2 per week
I - 3 per week
T - 1 per day
Y - Sporadic for LF and SF
Th - 3-5 per week
L - 1-3 per every 3 months
I - 2 per week
T - 2-3 per week
Y - LF - 2 per month
SF - 2-3 per week
F - 2-3 per week
I - 4-5 per day
T - 3 per day
Y - LF - 3 per week
SF - 1 per day
Tw - 4 per week
I - Approx 1 per day
T - 1 per day
Y - LF - 2 per month SF - 1 per day
F - 4 per day
Types of content used
I - Short form videos between 30 - 90 sec
T - same as Insta
Y - Long form (LF) and mostly Short Form (SF) videos
I - Picture Carousels and SF videos
T - SF Videos
Y - LF and SF videos
F - SF Videos and Photo carousels
P - LF Videos
I - Informational SF Videos (aprox 2 minutes) and photo carousel
T - Informational SF Videos
Y - LF and SF Videos
Th - SF Videos
L - Photo(s) w/ captions
I - Photo carousels and SF videos
T - SF Videos
Y - LF and SF videos
F - SF Videos
I - SF Videos
T - SF Videos
Y - LF and SF videos
Tw - 5hr streams
I - Majority SF Video and occasional photo carousel
T - SF Video
Y - Majority SF content
F - SF video and occasional photo carousel
Other
YT, Insta, and TT all host the same SF videos but in slightly different orders
Uses Patreon like a website w/ free membership and payment tiers after that
This is the only profile that has a Linkedin as their content skews informational/teaching
Paypal was listed under their linktree
LF YT videos are made and then cut down to be distributed in SF content on Insta and TT
Define:
Objectives
Create an account and raise follower count to 100
Plan out posts and post styles
Create website and link to insta and other active SMs
Budget
$100 a month max (currently)
Theme
Pastel colored positivity with content that inspires fun, self confidence, and happiness and gratitude
What do I offer?
What do I offer?
Positive, uplifting content that will bring a smile and make you feel like you have a friend through the screen
Benefits of what I do/sell?
Positive vibes will attract positive people which will help build a supportive community
The brand will be supported on honesty and transparency so my audience will not have to worry about being scammed or that I’ll recommend a product they won’t trust
Who is most likely to buy?
Genz and Zillenials (possibly Millenials generally also)
Women/LGBT (both men and dolls) will most likely be highest demo
Dreamers and people looking for positivity in their feeds (and life)
Which Platforms to use?
A good option to start once Insta and Tiktok are consistent, more research will have to be done to ensure my demo is on FB
Youtube
3rd SM to tackle once insta and Tiktok show growth and constant audience engagement
Begin here
Tiktok
Once consistent w/ Insta, start here 2nd
Snapchat
4th SM to tackle around the same time as YT creation (will need to do more research on the platform before then)
More than likely no because my content won’t be as picture focused or infographic focused as this app needs to be successful
More than likely no, possibly once YT is consistent with reach and engagement an account here could help reach more audience - will have to determine what types of content work on this app - more research needed
More than likely no because I won’t fit the buttoned up vibe and expectation from users of this app
No because I don’t like Elon Musk
Social Media Management Tools
(After posting consistently and venturing into more that 1 account, i will return and reassess these tools)
Tool
Notes
SocialPilot
Content library can be helpful +1
No plans to hire out or collab so collab tab will be unused -1
SocialBee
Don’t love how AI focused this is -1
Content approval can be good when working w/ clients +1
Post Planner
Donna Approved +1
Design Posts and Discover Viral Content can be very helpful +2
Most amount of profiles +1
Publishing and Scheduling can help w/ consistency +1
Postly
Donna Approved +1
Least Expensive +1
Content approval can be good for working w/ clients +1
Recurring posts can help w/ consistency +1