2. Look & Feel: develop concepts that demonstrate the elasticity of the new brand language system across a few core samples (poster, brochure cover/spread, merchandise /POS, web home pg).

 

 3. Final Brand Style Guide & brand assets- Final Brand Style guide including templates for representative communications. The toolkit will define overarching design elements (tone, voice, color palette, logo treatment, type treatment, photography direction) and provide templates for our creative partners or in-house design team to implement and execute on live communications.