This is a well-worn narrative by now: trendy urbanite leaves her metropolitan haven for a slower-paced life in the country and realizes that it's not quite the blissful, bucolic experience she anticipated...
My story isn't quite like that; it's a story with real trials and hard-learned lessons. In 2012 I left behind my life in NYC for an internship on a goat dairy in southern Vermont. Fast forward nearly 2 years and I'm now the proud herd manager at a respected farmstead goat dairy in upstate New York. Many people ask me how I got to be a herd manager, not even aware that such agricultural positions exist beyond the ambigious job of "farmer." I decided to start a blog: Tending Goats and Hopes: Diary of a Young Farmer
I've maintained blogs in the past but I'd like to take my work to the next level, to write with intention and focus, and to more actively engage a clearly defined audience.
My primary purposes:
Audience: My three audiences are a) sustainably minded urbanites; b) aspiring or beginning farmers interested in commerical goat dairy production; c) foodies and cheese lovers. All three of my audiences fall in the 20s to early-40s age group. They are have moderate to high incomes, and are interested in spending more of their money on healthy, sustainably produced, and handmade foodstuffs. They appreicate specialty products, niche markets, and farmer's markets.
Margot is in her late twenties. She lives in Greenpoint and commutes to DUMBO where she works as a digital desginer at a boutique adverstising agency. She patronizes her independently owned coffee shop on her way to work. On her weekends she enjoys biking around the city, shopping at farmer's markets, and visiting cultural insitutions. She appreciates the start-up culture of NYC, and believes strongly in the importance of the sustainable food movement. Her desire to support herself financially and emotionally manifests in her love of cooking and homemaking. Her life in Brooklyn is comfortable, but she hopes to someday move upstate and work from home on a small homestead where she can be an integral player in a rural community. She dreams of keeping chickens and a small vegetable garden bordered by lush flowers. Hey boyfriend is DIY-minded, and although he spends his days (and nights) as a restaurant manager in the Lower East Side, he similarly yearns to brew beer, learn to hunt, and build useful objects in the country.
Tending Goats and Hopes is an enterprising, light-hearted, and fetching blog focused on providing content about a young farmer engaged in small-scale commercial goat dairy production to sustainably minded urbanites, beginning young farmers interested in commercial goat dairy production, and artisan cheese lovers to enhance their understanding of and interest in sustainable farming and dairying.
Why am I doing this?
By putting in the effort to develop quality content on a regular basis, I plan to:
Source Library and Inspiration: I'm using Feedly to subscribe to all my favorite blogs, and I'm using Evernote to store/save all the of-interest and relevant content. I've also found Evernote to be a great place to brainstorm and draft posts.
Frequency, People, and Processes:
Still in the works, my editorial calendar! UPDATE December 31, 2013: working on creating a calendar for February through April!