StreetEats Asia — Digitizing the $192B Southeast Asian Street Food Economy
Southeast Asia is home to hundreds of thousands of street food vendors serving hundreds of millions of daily customers — yet virtually none of them have any digital presence. No app. No delivery. No online payment. They live and die by foot traffic alone.
StreetEats Asia is a concept startup built to close that gap. This 10-slide seed-stage pitch deck maps out the full business case for a mobile super-app that onboards street food vendors in under 10 minutes, connects them to urban customers through gig-rider last-mile delivery, and processes payments through the region's most-used e-wallets — GoPay, bKash, GCash, and MoMo.
The deck follows the classic investor narrative structure: opening with a sharp market problem, building to a differentiated solution, validating the opportunity with real sourced market data ($192B SEA foodservice market, 400M+ internet users — Mordor Intelligence & DataReportal 2024), stress-testing the idea against established competitors like GrabFood and GoFood, and closing with a clear $1.5M seed round ask with defined use-of-funds allocation.
Every market statistic is fact-checked and source-cited. The competitive commission comparisons are grounded in verified public data. The business model reflects realistic revenue mechanics — 18% vendor commission, SaaS subscription tier, payment processing fees, and in-app advertising — benchmarked against how comparable platforms actually operate across the region.
Designed with a bold, energetic visual identity — dark navy backgrounds, red-orange-gold-teal color system, data visualizations, and icon-driven layouts — the deck demonstrates how a pitch can be both investor-ready and visually distinctive.
Built as an illustrative example for a Skillshare pitch deck course project, and fully adaptable as a real-world template for any food-tech or marketplace startup entering the Southeast or South Asian market.
