After reviewing the Splitwise app and completing the competitor analysis I've come up with my assumptions of the app and ways to improve it.

My Likes:

I like the convenience and usability of the app.  This app is well needed and would do well in any market.

 

My Dislikes:

I dislike the UI/UX design of the entire app.  The look and feel is very dull and lacks style.  It could use more vibrant and modern feel.

Ive created user personas for the sake of the project that align with projects success.

 

Persona 1: Young Professional

 

**Name:** John Johnson

**Age:** 28

**Occupation:** Marketing Coordinator

**Location:** Chicago, IL

**Income:** $60,000/year

**Education:** Bachelor’s Degree in Communications

**Tech Savviness:** High

**Marital Status:** Single

**Hobbies:** Traveling, dining out, socializing with friends

 

**Goals:**

- Manage shared expenses efficiently with friends and roommates.

- Keep track of personal spending and budgets.

- Simplify the process of settling bills after group activities.

 

**Frustrations:**

- Difficulty in tracking and splitting shared expenses accurately.

- Hassle of reminding friends and roommates to pay their share.

- Unclear records of who owes what after social gatherings.

 

**Technology Usage:**

- Frequently uses mobile apps for banking and budgeting.

- Regularly uses social media and messaging apps.

- Prefers apps with a clean, intuitive interface.

 

**Quote:**

“I want an app that makes it easy to split costs and ensure everyone pays their share without any awkwardness.”

 

### Persona 2: College Student

 

**Name:** Robin Chen

**Age:** 21

**Occupation:** Student (Junior, Psychology Major)

**Location:** Bloomington, IN

**Income:** Part-time job ($12,000/year)

**Education:** Pursuing Bachelor’s Degree

**Tech Savviness:** Medium-High

**Marital Status:** Single

**Hobbies:** Shopping, hanging out with friends, attending campus events

 

**Goals:**

- Easily manage shared expenses with roommates and friends.

- Stay within a tight budget and avoid overspending.

- Have a clear record of all transactions for personal finance management.

 

**Frustrations:**

- Complicated and time-consuming process of tracking shared expenses.

- Confusion and disagreements over who owes what.

- Limited funds make accurate expense tracking crucial.

 

**Technology Usage:**

- Heavy user of mobile apps, especially for communication and social networking.

- Uses budgeting apps to manage personal finances.

- Looks for apps that are easy to navigate and integrate with other tools.

 

**Quote:**

“It’s important for me to keep track of every dollar, so I need an app that can help me split expenses without causing any confusion.”

 

### Persona 3: Young Parent

 

**Name:** Mia Davis

**Age:** 35

**Occupation:** Software Engineer

**Location:** Indianapolis, IN

**Income:** $95,000/year

**Education:** Bachelor’s Degree in Computer Science

**Tech Savviness:** High

**Marital Status:** Married, two children

**Hobbies:** Family activities, home improvement, gaming

 

**Goals:**

- Manage household expenses efficiently.

- Track and split costs for family outings and activities.

- Simplify financial management and reduce stress related to budgeting.

 

**Frustrations:**

- Complexity of managing and tracking shared household expenses.

- Lack of transparency in who is spending what within the family.

- Time-consuming process of manually calculating shared expenses.

 

**Technology Usage:**

- Regularly uses financial apps for budgeting and expense tracking.

- Prefers apps that offer detailed analytics and reports.

- Seeks solutions that save time and reduce the administrative burden of managing finances.

 

**Quote:**

“With a busy family life, I need an app that simplifies expense management and helps me keep everything organized.”

 

 Summary

 

These personas reflect the diversity of users that the Split/It app aims to serve. Each persona has unique goals, frustrations, and technology usage habits, providing a comprehensive understanding of the target audience to guide the app’s design and marketing strategy.

 

 

Also I decided to use the project sketch as my paper wireframe and based my design on the original sketch.  I made a few little adjustments to make it mine. I've attached the home screen and a few others above for reference.