Strategy rules 

• Engagement-first: Optimize for saves, shares, comments, DMs.

• Storytelling + BTS: Show process, people, chaos, decisions, real agency moments.

• Spontaneous content weekly: 1–2 “not overproduced” posts per week.

• SEO-first captions: Keyword phrases in the first 1–2 lines. Hashtags are secondary.

• Answer search questions: “How to…”, “What to post when…”, “Best way to…”

• Analytics loop: End of each week = check top posts → double down next week.

WEEK 1: Profile Optimization + Hook Testing Monday

IG – Informational Reel

• Topic: “3 mistakes that stop you from getting inquiries on Instagram”

• Hook text: “Posting a lot but no inquiries?”

• CTA: “Comment ‘AUDIT’ and I’ll send a checklist.”

TikTok – Relatable/POV

• Concept: “POV: client wants ‘viral’ but hates trends”

• CTA: “Tag a friend who’s heard ‘make it pop’.”

Tuesday

TikTok – Trendy format

• Concept: Use a trending sound + text overlay: “things small businesses do that kill engagement”

• CTA: “Which one are you guilty of?”

Wednesday

IG – Portfolio Showcase (Reel or Carousel)

• Topic: “Before/After: turning a random post into a branded conversion post”

• CTA: “DM ‘BEFOREAFTER’ for the template.”

TikTok – Relatable

• Concept: “Agency to-do list that looks easy until you open Canva”

• CTA: “This is your sign to batch.”

Thursday

TikTok – Shitpost

• Concept: “When you plan content… then the client changes the promo”

• CTA: “Real ones know.”

Friday

IG – Team-focused Post

• Topic: “Meet the team: who does what + what we’re obsessed with”

• CTA: “Say hi + tell us what industry you’re in.”

TikTok – Trendy/Relatable

• Concept: “rating client feedback from 1–10”

• CTA: “Drop the funniest feedback you’ve gotten.”

Saturday

IG – Photo dump w/ 1–2 videos

• Theme: “Week in the agency: chaos + wins”

• CTA: “Save if you want more weekly dumps.”

TikTok – Mini tip disguised as joke

• Concept: “If your caption is ‘New post!’… I fear we need help”

• CTA: “Want caption starters? Comment ‘CAPTIONS’.”

Sunday

IG – Stories (Community day)

• Flow: poll → Q&A box → mini audit tip → soft CTA to book call

• CTA: “DM ‘CALL’ if you want us to handle your socials.”

TikTok – Light post

• Concept: quick meme repost style (original content, not stolen) or short “reset” voiceover

 

 

WEEK 2: BTS + Human Interaction (Social should be more social) Monday

IG: BTS Reel “content meeting snippets + decision making”

TikTok: POV “brainstorming at 2am”

Tuesday

IG: Carousel “What to post when you have no content (30 ideas)”

TikTok: Trend format “if you’re a small biz, you need to hear this”

Wednesday

IG: Portfolio showcase “3 best-performing formats we make for clients”

TikTok: Relatable “client approves then un-approves”

Thursday

IG: CEO Series “why we don’t chase trends too much”

TikTok: Shitpost “me convincing myself this hook is good”

Friday

IG: Team-focused “behind every post: roles + workflow”

TikTok: Trend audio + text “agency starter pack”

Saturday

IG: Photo dump “clients, shoots, drafts, revisions (human + chaos)”

TikTok: “things I’d never do as a social media manager”

Sunday

IG Stories: FAQ sticker + highlight save (“Start Here” highlight)

TikTok: quick Q “what do you struggle with on IG?”

 

 

WEEK 3: SEO + Search-Based Content (answer questions) Monday

IG Reel: “Instagram SEO: keywords that attract clients”

TikTok: “IG is a search engine now” (fast explanation)

Tuesday

IG Carousel: “Best Instagram bio for a small business (template)”

TikTok: “fix your bio in 10 seconds”

Wednesday

IG Reel: “How to write captions that get SAVES”

TikTok: “caption jail” skit + quick fix

Thursday

IG BTS Reel: “How we research keywords (simple way)”

TikTok: “I searched your niche on TikTok…” (hook)

Friday

IG CEO Series: “What I’d do if I restarted Social Avenue from 0”

TikTok: “the delusion of ‘post and they will come’”

Saturday

IG Photo dump: “search questions we keep seeing + answers”

TikTok: trend sound + text “top 5 questions small biz ask”

Sunday

IG Stories: mini audit + quiz sticker

TikTok: “replying to comment” style video (SEO-friendly)

 

 

WEEK 4: Proof + Conversion (turn engagement into inquiries) Monday

IG Reel: “Case study: what we changed to improve engagement”

TikTok: “proof that hooks matter” (before/after)

Tuesday

IG Carousel: “Content calendar template (copy/paste)”

TikTok: “free content calendar? comment CALENDAR”

Wednesday

IG Portfolio showcase: “best 3 designs + why they work”

TikTok: “rating our own posts” (funny but informative)

Thursday

IG BTS: “client onboarding: what we ask + why”

TikTok: “what clients think social media managers do…”

Friday

IG Team-focused: “How we shoot + edit efficiently”

TikTok: trend audio “the moment the edit hits”

Saturday

IG Photo dump: “month recap: wins, lessons, chaos”

TikTok: “things we learned this month” (raw)

Sunday

IG Stories: booking CTA + FAQs + testimonials highlight

TikTok: “soft sell” skit + pinned comment CTA

 

 

SEO Keyword bank (use in captions naturally)

Use 1–2 per post, especially in the first lines:

• social media management

• social media strategy

• content strategy for small business

• Instagram marketing tips

• TikTok marketing tips

• how to get more inquiries on Instagram

• content that converts

• branding and design for business

• content calendar template

 

 

CTA rotation (DM keywords)

• DM AUDIT (profile checklist)

• DM CALENDAR (content prompts)

• DM HOOKS (hook bank)

• DM TEMPLATE (carousel layout template)

• DM CALL (discovery call)