I recently ordered a jumpsuit I've always wanted from Lucy&Yak a company that sells sustainable clothing. Their brand is image is super relatable, cool, very easy to engage with and so is the first marketing email I've received. 

Apart from the obvious, the beautiful and trendy graphics, it clearly communicates it's purpose on the first banner. Then it shows a couple of quick wins about earning loyalty points and explains the 3 step process of signing up to their loyalty programme.

It also invites you to 'join their instagram community' as well as a refer a friend offer. 

I have to say it was such a nice email that strengthens the brand image and invites you to be a part of a community that I signed up even before my jumpsuit arrived.