This project focuses on developing a modern, customer-focused marketing funnel for Shop_with_Kunbi, a luxury-inspired perfume business. The goal is to attract potential customers, convert leads into paying customers, and build long-term customer loyalty using effective digital marketing strategies.

The funnel covers five key stages: customer discovery, lead generation, customer nurturing, sales conversion, and customer retention. It incorporates 2026 marketing strategies such as social media marketing, influencer collaborations, user-generated content, WhatsApp marketing, AI-powered personalisation, retargeting ads, abandoned-cart recovery, and customer referral programmes.

The project also outlines key performance indicators for measuring engagement, lead generation, conversion rates, average order value, repeat purchases, and customer retention. By combining modern marketing technology with personalised customer experiences, Shop_with_Kunbi aims to increase sales, strengthen brand awareness, improve customer relationships, and achieve sustainable business growth.