1 What are the 3 things you will be updating for your digital online presence? It's important to think back to your ideal audience and where they are online.

 

I checked my website on my phone, and I will be updating some image sizes as while some images look the same size on the computer, it is not the case for mobile.

I created the channels on YouTube, but putting the content together for videos is time-consuming.

I have been streaming Live on Twitch, my retail hours change week to week so I am trying to get more consistent with posting and updating my Stream schedule on Discord and my Twitch panels.

 

2 What is your objective and KPI (Key Performance Indicator) for your digital strategy? Choose an objective that is relevant to your goal and also set a relevant target for your KPI

 

I am trying to develop as a Graphic/Brand Designer, I started Live Streams to actually sit down to do art. For YouTube, I plan to continue learning about branding and art programs and want to use one of my channels to share what I learn and create tutorials.

 

3 How often will you be optimizing for the best results and checking against your KPI? Understanding that this is key for long term success, continuing your digital strategy optimisation

 

I think once a month for my Website and YouTube, weekly for Twitch and Discord as I will update those more frequently.

 

4 What have you learned in this process? What new channels will you try next? Remember that with digital marketing, it's all about having a testing mindset, to try new strategies and learn from it.

 

Since I am already at 3 channels YouTube/Twitch/Discord - almost 4 if you include my website, I am not sure I will start another platform as much as my current platforms - especially YouTube needs more content. No one is interested in an empty shell.

 

Here are my current Links as of 8/6/2025:

 

My Website: Icy Worlds Design – Inspiring Design for Dreams into Reality

Me on Twitch: Elaya_Ice - Twitch

The Icy Realm Discord: The Icy Realm 

My YouTube Art Channel: Elaya's Icy Worlds Design - YouTube

My YouTube Game Channel: Elaya's Ice Box - Let's Plays - YouTube