This project is a Python-based exploratory data analysis (EDA) of Diwali sales data using Pandas, NumPy, Matplotlib, and Seaborn. It focuses on uncovering key customer insights such as:

• Who the primary buyers are (e.g., gender, age group, marital status, occupation)

• Which states contribute most to sales and orders

• Top-selling product categories

The analysis revealed that married women aged 26–35 from states like Uttar Pradesh, Maharashtra, and Karnataka, working in IT, Healthcare, and Aviation sectors, are the most significant contributors to Diwali sales. Most purchases were made in Food, Clothing, and Electronics categories.

 

Link: https://github.com/Nehal5623/Diwali-Sales-Data-Analysis