SEO Sheet
- Search Engine Optimization
- What to do before doing SEO
- Identify your goal and audience
- Decide on what type of content you will use
- Choose a medium
- A keyword is a term that tells search engines what your content is about
- Black Hat vs. White Hat SEO
- Black Hat SEO involves methods like spamming links, keyword stuffing, and reposting other people’s content
- White Hat SEO involves methods like making high-quality content, relevant keywords, guest posting, and answering posts on other blogs with relevant information.
- On-page SEO is mostly under your control. It involves creating better content, making a better user experience, improving keywords, and improving page speed. Off-page SEO relies on other people. Other people need to backlink to your website, shout you out on social media, and circulate your content to a lot of other spaces.
- The most common SEO factors are:
- Optimized high-quality content
- High-quality backlinks
- Google RankBrain (CTR + DT)
- Mobile friendly
- Embedded videos
- Google RankBrain is an AI that tries to find the most relevant content through keywords.
- Dwell Time is how long people spend on your website.