An example of an onboarding email for an online art store called "Undert" selling art pieces made by underground artists. 

 

 

Hey there,

Welcome to Undert —where art dares to be different. You're now part of a community that supports boundary-pushing, underground creatives who pour their soul into every piece.

We’re not your average gallery. We’re a curated space for raw talent. For bold vision. For voices that haven’t been watered down. Every piece you’ll find here tells a story—and you’re helping write the next chapter by supporting freelance artists who deserve the spotlight.

Expect to discover limited-run, one-of-a-kind pieces and get behind-the-scenes stories from the artists themselves. Also, be first to hear about drops, collabs & exclusive offers.

Stay inspired. Stay original.

Welcome to the movement.
— Undert Team