Before:

• Nike’s First Sight collection comprises three futuristic women’s sportswear silhouettes that are rooted in performance and designed to push the boundaries of self-expression.
• Created to compel the love of sport at first sight, the collection experiments with shape and form to offer unexpected style propositions that explore the dimensions of femininity, challenge the codes of tradition and embrace an alternative beauty aesthetic.
• Each silhouette is rooted in sport, with Noir sitting at the intersection of a track spike and loafer, Mirage merging a football boot and Oxford, and Shadow combining a basketball shoe and classic boot.
• The Nike First Sight collection launches with the debut of Noir, which will become available globally March 20 across SNKRS and select retail locations. Mirage and Shadow will launch later this year.

After:

What happens when track, football, and basketball enter the design studio together?

Nike’s First Sight collection.

The line introduces three silhouettes that mix athletic inspiration with bold style. Noir channels the speed of track spikes and the confidence of a loafer. Mirage blends football boot energy with the shape of an Oxford. Shadow combines basketball strength with a classic boot silhouette.

It’s a little unexpected. That’s the point.

Noir launches March 20 through SNKRS and select retailers worldwide. Mirage and Shadow arrive later this year.