Julian Cole

Curso intensivo sobre estrategia digital

Hey Vanessa, 

I am just going to give you my stream of consciousness as I go through the presentation. 

I love the design of the slides, they are great!!! I just saw Oatmeal speak at SXSW so I am going to love anything you put of him! Love the set up to get to the problem of learning about Hermlock Grove and the secondary problem of people are unwilling to pay online. These slides are so nice, great work on them, I am getting a few ideas for my next presentation! 

Interesting that you went for the goal of getting visitors to the site instead of all the way down the line of new subscribers. What was the rational for that? I actually don't mind it as a goal for an awareness campaign too. It actually makes a lot sense now I think of it. 

Love the insight break down slides great work on that. Really clear and simple, you get the idea over really well. I would say that it would of been good to get some insights into Hermlock Grove because I think that is the trio of groups we are looking at Netflix, Consumer and Hermlock Grove. 

Awesome strategic insight, the only thing that I was questioning when I was reading this was, is this the Hermlock Grove audience, I am guessing linked to insight 9 of the true blood fans. I think that you needed to call out millennials there if you are going to put it in here. 

I like the single message to communicate, it is interesting now looking at the strategy that you decided to lead the presentation with one key insight of people don't like to pay for things online. I actually think it is quite a strong way to present the information. Again another thing that I hadn't thought about but makes heaps of sense when I am going through it. I think you have come a really long way as you are starting to bring some of your own thinking into these strategy presentations and it is really smart thinking. Congrats. 

Okay so I was ready for the big idea on slide 34 before you jumped into the comms framework, I think you could of even taken your single minded thing to communicate and made that into the big idea it was almost there if you ask me. 

I think your steps in the Comms Framework make a lot of sense, I would say the only thing to look out for would be in the consideration step is that it is all about giving them more information. I really like the messaging around buying. 

Okay now looking at your KPIs I thought you would of just done it to the awareness phase as you highlights that in the goal. I think you could of done that and instead of purchase phase you would of  just had the visitors number up on another rung rather than putting it in consideration. I realize that I really need to go into more detail around the Comms Framework and KPIs chat with everyone. I think I am going to run a course on this because I think everything looks really great in this presentation except I think we just needed to make the Comms Framework and KPIs a bit more dynamic to the great work you have done up front. I am thinking about running a Comms Planning course later in the year which I would love to get you involved in as I think it will help out the awesome thinking you are doing. 

Overall this was one of my favorite presentations, you should be stoked with this. It is really great work! 

Hey Julian!

I am so happy with your kind words, it really has made my day, for that matter, my week :)

I love the Oatmeal! So witty! I am so happy you liked the design of the slides and the flow of the presentation.

The rationale behind measuring the visitors instead of the subscribers was that I noticed that for their launch of House of Cards they got around that many visitors. I am afraid that for that premiere they allowed people to watch it free, even without registering, so I figured the easiest way to measure if people were drawn to Hemlock Grove's premiere was to measure the visits comparable to their site.

Awesome to get so much feedback from you, learning tons.

I am truly overwhelmed by your positive response, it really gives my confidence in moving forward.

Thank you and I can't wait to take your class on Comms Frameworks and KPIs! In the meantime, any tips or resources you would recommend to get a better understanding of measuring and assigning KPIs?

So cool of you to connect on Linkedin and Twitter,

Have a great one!

Vanessa

<p>http://www.slideshare.net/vanevela1/digi-strat-netflix-hemlock-grove</p>


Netflix: Hemlock Grove

Empresa

Comunidad

Enseñanza

Móvil

English

English