1. I've started with my brand components (fonts, colours and subgraphics)

2. Then after planning my goals (I've selected Brand Awareness and Education as my two primary goals) – I've decided to create a Newsletter Email and a Standalone Promotional Email.

I created a wireframe to plan my major components and content for the email.

 

3. And then I went ahead and built the email templates. As you will see in the screenshots below, both Newsletter and Standalone email contain my brand colours from the 'Style Guide'. I've also used the subgraphics throughout, adding it to photography in Photoshop and creating on-brand icons.

I've picked my fallback fonts, which are still very close to my custom brand typography.