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My Brand logo refresh

I dubbed thy brand "Emily As An Artist" quite awhile ago and drew up a logo last year but I didn't completely fall in love with it. I just didn't know how to make it better. Until I took this class. Thank you for showing me how to dive into the fine details of lettering and ultimately improve my logotype by miles!My Brand logo refresh - image 1 - student project

 

I was aiming for a more cohesive look but still wanted to maintain the bouncy youthfulness. I felt the original script lettering was a little TOO youthful though. I feel so much more connected to my new logotype.

It was threatening to battle my pen tool insecurities but I'm glad I did.

Thanks for the great class!

 

My Brand logo refresh - image 2 - student project

After completing this class I feel a real connection between my personality and my brand.

PS-I added these doodles in procreate, inspired by the artist Timothy Goodman.