This is a document discussing the 7ps of Apple's marketing mix.

 

Marketing Mix of service 7p’s of Apple Inc.

 

Product

• Variety of computing platforms
• High quality, almost custom feeling, bespoke
• Bespoke and minimalist design
• Features easy to use and intuitive op system and eco system
• Excellent brand name synonymous with high quality, ease of use and high design
• Minimalist modern packaging, clean and fresh feeling
• Different sizes: mobile, tablet, and computer

Place

• Channel: online, retail, business, government, education
• Coverage: Apple Stores, direct sales and online. Also available in Amazon, Walmart, etc
• Located in stand alone retail stores and in Big box retail stores like Best Buy
• Transporation: You can pick up in store or have it shipped directly

Price

• Offered at list price
• Educational discounts, government and business pricing structures
• Accept all payment methods, invented Apple Pay, offer credit terms to businesses, educational, government, and retail credit

Promotion

• They advertise everywhere, tv, print, social media and web
• Promotion, they are constantly offering promotions of their various products i.e., mobile phones, tablets and computers
• They promote themselves using strong PR strategies

Service

• From engineering, design, retail and management they hire a specific personality type
• They train their people well
• All must have a positive attitude

Process

• They create SOPS for everything
• Provide quick customer service and support

Physical Evidence

• They provide bright open spaces, with modern furniture and bright attractive displays
• All store employees dress with colorful Apple logo t-shirt
• Pricing is clearly stated by each product
• Stores are Non-Smoking.
• They do not have a specific kids area