BRAND

NC

 

YOUR MISSION

To make planning simple, fun and exciting for students and entrepreneurs!

THE PROBLEM

Students and Sole Traders are feeling overwhelmed with the things they have to do, especially things like planning and admin.

STATE OF THE MARKET

1.       Digital planners are often either too complex, have a steep learning curve, or are not flexible enough.

2.       Printed diaries are generally not fit for purpose.

3.       Regular reviewing and keeping track of everything can become a chore.

STATE OF THE CUSTOMER

The customer is a Creative Sole Trader or Student of Small- Micro Business who needs to wear many hats and who doesn’t find the time to learn complex programs or struggles to afford subscriptions. Diaries and planners are often not suitable for their individual needs.

STATE OF PRODUCTION OR SOLUTION

1.       Teach people it is possible to do well and keep it simple!

2.       Allow for creativity and expression of ideas, while also planning

3.       Provide templates and structures that would work for them

4.       Let them create and compose their own ideal planner

ELEVATOR PITCH

Tired of trying to find a planner that would work for you? Are you staring at a boring spreadsheet? We teach you strategies to make planning simple, effective and fun!

PRODUCT BENEFITS OR COMPETITIVE ADVANTAGE

Simple, practical, modular and creative. Cost-effective and affordable solution for the sole trader or student.

SOCIAL PROOF AND SUPPORTING EXAMPLES OR DESCRIPTION OF BENEFITS OR ADVANTAGES

Christy is a 25-year-old creative artist who is enrolled in a Certificate Course on how to operate a small business. She is super creative but overwhelmed with all the things she needs to do to set up her new business and online shop.

 

She loves visual arts and expression, but staring at an Excel sheet she feels lost! She believes that planning is not for her!

 

However, she can be good at it! She just needs to plan more visually, as she is great at communicating through art and doodles. With a given structure, she can create a very effective plan that works for her, like a storyboard for her business. She just needs help and encouragement in a way that works for her!

 

Tamara is a 40-year-old counsellor starting her own practice. After hearing other people’s problems all day, she needs some inspiration and she loves to collect inspiring quotes, pictures of her family and the goals she is saving up for. To relax and destress, she loves to colour in artwork. Her planner will look different!

ACTION PLAN

Develop a course around business planning strategies that work for the more visual learners. Teach and provide template structures, but leave room for creative interpretation and inspiration.