My website, Laura James Studio, is primarily used to promote my business, which is graphic design and visual branding. I have a blog, but have rarely used it beyond the “salesy” promotion type posts – most of which were “look at this gorgeous identity I designed! Want one? Call me!”
I’ve recently decided that I needed to take my website, and primarily my blog, to the next level. After a full visual redesign, I’m now doing a fully restructured look at content – both the promotional type and the type that draws in engaged readers.
As mentioned in the video, some companies have a style guide. I’m one of those companies. As it has been my job in the past to put together style guides for larger corporations, I decided to make my own for organization purposes. If you really want to see a glimpse of it, you can check out my style guide in this skillshare class: http://www.skillshare.com/classes/design/By-The-Book-Create-a-Style-Guide-for-Your-Brand/1475658477/projects/37080
Again, see my style guide if you’re interested :)
Storing my Library
So far I’ve created a list of 28 potential blogsites that I actively follow on feeds such as Facebook, Twitter, Instagram, and Pinterest. I’m currently brainstorming topics that would fit for each site. Some sites are more design focused, and others are focused on other entrepreneur interests where they may prefer a less specific article. My current thought is to come up with 2-3 topics with drafted pitches, and then submit to the correct sites.
As a freelancer, and fortunately in this case a graphic designer, I get to fill all of the roles listed here. I do not currently have a proofreader, other than myself, as I typically wind up being the proofreader for everyone else. I am going to look into finding someone who could assist me there – perhaps another freelancer.
My project flow right now is skewed slightly from my typical as I’m due with my second child in early 2015. I’ve decided to plan my content almost 8 months in advance so that I am not overwhelmed or inactive during that hectic time in our lives.
Editorial Calendar Template
Currently I use the wordpress plugin for my site, however I don’t like that I can’t see more than a few weeks at a time, so I’m going to give the spreadsheet a go!
Schedule My Content:
You can view my editorial calendar here. As of this post, it’s simply the spreadsheet shared with us. I’m much better at handwriting first so I’ll probably print it out, schedule my content, then type it in for future reference :)