Knead for Sweets Bakery Project

Knead for Sweets Bakery Project - student project


Thank you for this project!

My "client" is an online bakery that specialising in fun, creative designs for young families. 
I started by collecting images that would represent her products, and admittedly got carried away. Next time I will keep in mind the customers demographic, wants and needs!

Personally I wanted to select brighter colours, however, the client is adamantly keen on darker muted purples, so I tried to compromise with this palette.

Using this inspiration (and the constraints of the client) I created this logo & branding board.  I'm not 100% keen on it, but she wanted 3 icons representing what she made and likes simple vector design. 

I would love any feedback!


A wanna be visual designer.