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Kawaii Brand Vision Board – Soft & Playful Style

I wanted to explore a cute kawaii style that feels soft, playful, and cozy.

I focused on pastel colors like mint green, pink, and light blue to create a calm and happy mood. I also included cute characters, food elements, and simple patterns to show the kind of designs I want to create for my Etsy shop.

My goal is to build a consistent style that works well for products like mugs, tote bags, and stickers. I really enjoyed putting everything together and seeing how the colors and themes connect with each other. 

Kawaii Brand Vision Board – Soft & Playful Style - image 1 - student project

 

Kawaii Brand Vision Board – Soft & Playful Style - image 2 - student project