KORA is a premium sparkling botanical beverage inspired by West African ingredients and modern culture. Its purpose is to make everyday refreshment feel more intentional, exciting and culturally connected. The brand’s emotional hook is “a little escape in every sip,” combining unexpected flavors such as Hibiscus + Berry, Pineapple + Ginger and Mango + Lime with beautiful, collectible packaging.

The primary touchpoint is the bottle or can, supported by social media, a website and retail displays. The visual identity uses a minimal, premium style with subtle African influence, combining deep charcoal, warm cream and vibrant flavor-based accent colors.

The design process moves from brand strategy → moodboard → logo sketches → visual identity → packaging → supporting touchpoints → final presentation, with every decision reinforcing KORA’s modern, optimistic and culturally inspired story.