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Freshira

Freshira - student project

Concept Summary:
Freshira is a vibrant, health-conscious juice brand that focuses on natural ingredients and sugar-free refreshment. This project includes a visual campaign highlighting four fruit flavors: Strawberry, Watermelon, Lime, and Orange. The design approach combines modern minimalism with a fresh, energetic look that appeals to young, health-aware consumers.
Key Components:

  • Product Packaging Design (Can)
  • Flavor-Specific Posters
  • Brand Slogan and Identity