1. Vision & Goals

• Purpose: "Help small businesses succeed online with custom WordPress websites"
• 2024 Goals:
  • Reach $120K annual revenue
  • Build 15 client websites
  • Launch WordPress maintenance service
  • Personal: Work max 35 hours/week

1. Target Customer

• Small business owners (5-20 employees)
• Service-based businesses (consultants, lawyers, real estate)
• Budget: $5K-15K for websites
• Pain points: Outdated websites, poor mobile experience, no in-house tech team

1. Core Offering

• Custom WordPress Websites: $7,500 base package
• Monthly Maintenance: $197/month
• Rush Projects: +25% premium
• USP: "Launch your new website in 30 days or less"

1. Marketing Plan Primary Channels:

• LinkedIn: 3 posts/week, focus on project showcases
• Local Chamber of Commerce: Monthly networking
• Referral Program: 10% commission to partners Metrics:
• 10 new leads/month
• 2 website projects/month
• 5 maintenance clients/quarter

1. Operations Tools:

• Dubsado for contracts/invoicing ($35/mo)
• Asana for project management ($0)
• WPEngine for hosting ($290/mo) Time Blocks:
• Client work: Mon-Thu, 9am-3pm
• Marketing: Friday mornings
• Admin: Friday afternoons

1. Revenue Streams Primary:

• Website Projects: $90K/year
• Maintenance: $24K/year Secondary:
• Website Audits: $6K/year
• Affiliate Income: $2K/year

1. Action Steps Next 30 Days:

• Create maintenance service package
• Film 5 client testimonials
• Set up automated onboarding 90-Day Milestones:
• Launch new portfolio site
• Sign 3 maintenance clients
• Create case study template Review Dates: Last Friday of each quarter

Success Metrics:

• Monthly Revenue: $10K
• Client Satisfaction: 9/10
• Project Completion: Under 30 days
• Work Hours: Max 35/week