Fitlife360 Audience Segmentation Exercise
Criteria
Gender
Interests
Website engagement
I think Fitlife could gain more clients by looking to tailor their summer program to new members based on gender and goals. Possibly offering gender specific classes to help customers who may not be comfortable working out with mixed classes.
By doing so they broaden the range and increase the likelihood of customers complete on their engagement with the website.
The website engagement can track which customers have shown repeated interest and the time of year they are doing so, which displays that their physical appearance is present in their minds closest to summer.
2 such segments could be -
Segment 1
Men interested in Muscle gain
Segment 2
Women Interested in weight loss