Our goal is to launch an email campaign for the first time and guarantee an open rate of 20% in order to increase awareness of our services.

 

After launching the campaign that will include about 7 steps in about 45 days, I will segment: Leads that opened our email at least twice in the last 45 days. And, leads that click in a link of our emails at least once .

 

Campaign: First approach to leads- February 2024

Subject line: Enhancing [company]’s vision with the Right Talent

CTA text: Kindly let me know if this proposal would make sense for you

 

Campaign frequency: once every 4 working days.