Justin OBrien

Facebook Ads & Facebook Marketing Mastery Guide 2023

you didn't get any conversions because your objective I think was incorrect. You should have used purchase/conversion as your objective if you want sales.

on vid #18 you talk about cheap countries you gave on the last section, the last section you didn't talk about nor gave a list of these countries. I think this concept is great and I would like to implement but I can't seem to find that list. Please advise.. thanks

Have you tried remarketing to this audience? Remember, they may love it, but are busy and need to be reminded. Install a pixel on your site to capture this audience to remarket to!

And what about the like campaigne? How can I remarket to them? They dont go on my site as its only a like campaigne and not a send to traffic campaign. 

Yes I do remarket to them but I think that wasnt the problem.. the price point is/was.


Once you get likes on your Facebook page, you can market to them via boosted posts. But you are correct, you need to start Website Traffic ads to your site to build that audience so you can remarket to them. Prices are increasing on Facebook ads as people flood market unfortunately. 

Or you can retarget your warm audiences ( people who liked your page). Make a conversion campaign or traffic campaign then choose your custom audience who already liked your page or who are engaged with your ads or post. 

P.S. Please correct me if I'm wrong Sir Justin. I strongly need to know if it is correct or not. if not, please Sir, enlighten me.

<img src="https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/7fa22b014a040991f7965e22fc02ff3e/88e38775" class="zoomable rounded-image-wrapper" alt="Facebook Ads - image 1 - student project" srcset="https://static.skillshare.com/cdn-cgi/image/quality=80,width=600,format=auto/uploads/project/7fa22b014a040991f7965e22fc02ff3e/88e38775 600w, https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/7fa22b014a040991f7965e22fc02ff3e/88e38775 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">Great Class! Very good information.. also lots of things I didnt know yet. I really tried everything I have learned but still my conversions are shit! :( I only sell in DACH.. so no point for me to advertise to other countries currently.. I really dont know why my ads dont convert. I only had one ad which I posted on instagram which had a click rate for 0.12cent.. however no conversions. :/ frustrating
Thanks for your advise :)

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