This is an example project to accompany my Copywriting Quickies class.

I wrote the below product copy for Denby Pottery, using the techniques from the class.

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Wake up and smell the tea with a handcrafted teacup! (Sensory Language)

Looking for timeless, high-quality tableware? (Ask Questions) You'll love sipping tea from your beautiful new handcrafted cup (Assume Ownership).

Each piece is made from robust stoneware clay, which is chip-resistant, so you can enjoy it for years (Highlight Benefits). The cup is finished with a shiny glaze that's smooth to the touch (Use Sensory Words) and long-lasting (Stay Positive).

Our family has been crafting tableware for over 200 years in our Derbyshire factory (Be Specific). Watch a video of our talented ceramicists at work (Give Instructions). 

Ordering from our online shop is a breeze (Include Metaphors). Your purchase will be carefully packaged in three layers of bubble wrap (Answer Objections) and will be with you within 24 hours (Shift Your Focus).

You can also buy a matching saucer (Write to You). Just what you need to make your afternoon tea the envy of your friends! (Get Emotional).

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Try out your new copywriting skills for yourself and upload your copy to the Project Gallery. I'd love to see how you've put the techniques you've learned into action.

Please let me know if you have any questions, either right here, on the Discussions board, or when you post your project. I’m looking forward to seeing your work!