Below are 12 examples of mission statements for different personal and business brands to inspire your own project.

These brand mission statements use the formula and techniques from my 15-Minute Mission Statement copywriting class.

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Hello, I’m Ruth. I’m a creative copywriter and storyteller who writes persuasive copy for businesses and charities. In this class, I’m on a mission to help you write your own mission statement for your business or personal brand.

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Welcome to Big Pig Farm Shop. We are an award-winning delicatessen dedicated to sourcing high-quality ingredients for discerning food-lovers. We are on a mission to fill the nation’s pantries with moreish meats, perfect platters and captivating condiments.

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Greetings, I’m Dr Olivia Dupont PHD.  I’m a talented web developer and online strategist who manages web projects for global financial institutions. My mission is to improve websites by making them more user-friendly and customer focused.

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Ciao! We’re Bellissima Italian Restaurant - an unconventional neighbourhood eatery. We cook up fresh, imaginative dishes for adventurous foodies. Our mission is to redefine your expectations of Italian cuisine.

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My name is Abdul ‘Abs’ Bashir. I’m an approachable, experienced personal trainer.

I create one-to-one fitness programmes for my clients. I’m on a mission to help YOU improve your fitness and wellbeing through exercise and healthy eating.

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Ahoy shipmates! We’re Nautical Nice, an online shop specialising in homeware inspired by the coast and ocean. Our passionate team source beautiful furniture and accessories for salty sea dogs and land lubbers alike. We’re on a mission to bring the spirit of the sea into the homes of our customers.

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Hey, I’m Lulu. I’m a watercolour artist specialising in landscapes. My large-scale, impressionistic pieces are popular with art collectors who share my mission to celebrate the beauty and power of nature.

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Howdy, I’m Marco. I’m a maverick jewellery maker. I craft zany wearable art for people who like to stand out from the crowd. My mission this season is to bring more fun, colour and joy into the world with my exciting new collection of necklaces and earrings.

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Good day, I am Sam Perry. I am a sophisticated garden designer. who creates elegant gardens for stylish homeowners. I am on a mission to prettify local gardens with subtle planting and delicate landscaping.

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Hello, I’m Su Lin, a down-to-earth garden designer. I create rugged, sustainable outdoor spaces for homeowners. My mission is to stamp out boring blooms and inject vigour into local gardens.

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Well, hi there! We’re Taupe Anchovy. We’re a multi-talented design agency offering a range of design and branding services for small businesses. We’re on a mission to boost your brand’s visual identity.

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Hello, we’re Comfy Cats – the friendly cattery. We offer expert pet care services for animal-lovers. Our mission is to create a cosy retreat for your furry friend.

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Please let me know if you have any questions, either right here, on the Discussions board, or when you post your project. I’m looking forward to reading your mission statement!