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Dan Eric's Grand Ice Cream Packaging Redesign

OLD PACKAGING DESIGN:

Dan Eric's Grand Ice Cream Packaging Redesign - image 1 - student project

REDESIGN:

Dan Eric's Grand Ice Cream Packaging Redesign - image 2 - student project

 

I’ve drawn inspiration from where the business started—the Philippine ice cream cart—and its iconic mini cup spoon. Instead of a caution sign for the food allergen, I’ve added a bell to evoke nostalgia, reminding us of how school children would run towards the ice cream cart at the sound of the bell.

 

Dan Eric's Grand Ice Cream Packaging Redesign - image 3 - student project

Quoted from their Origin Story

"They wanted an ice cream that is delicious but at the same time, affordable even for school children."