Skillshare Project

DIGITAL MARKETING
101 

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Melvin Roy

Current understanding : What is Digital Marketing?

Digital Marketing is the kind of marketing done to promote a business

online by using different platforms and tools in order to gain a digital

presence and reaching the target audience and get potential customers

through

 

1. Branding
2. Leads generation
3. Social Media Marketing
4. Website/Webpage design
5. Email marketing
6. Sales

Updated understanding : What is Digital Marketing?

 

Digital Marketing is basically marketing done through the internet to improve 

businesses by using effective digital strategies and also to create a unique

experience for the client and the customers.

 

This can be done through various digital channels like search engines, 

social media, websites and email. The primary goals of a digital marketeer 

are

 

• Brand Positioning
• Brand Strategy
• Digital Presence
• Marketing Strategy
• Lead Generation
• Social Media Growth
• Visual Content Creation
• Sales Spike

 

The basic process of digital marketing is by defining the TA (target audience)

and by attracting that desired audience through advertisements. Then we

head on to sell the product or service and finally measure the progress and

optimize the marketing strategy accordingly if required.

5 key benefits of Digital Marketing?

 

There are several benefits to digital marketing. The five important benefits are

 

• Cost effectiveness compared to offline marketing.
• Digital Marketing is measurable and can be optimized.
• It can reach a larger audience and thereby promote the business.
• The conversion rates can be improved and thereby improving the leads.
• Easier to adapt and change a digital marketing strategy.