Bloom Hotel is a conceptual design for a swanky urban hotel inspired by organic forms, vibrant energy, and dynamic public interaction. Anchored by a sculptural swirl crown and vivid façade, the building celebrates movement, creativity, and immersive experiences. Designed in three-point perspective, the form tilts dramatically skyward, creating a sense of lift and drama. During the city's annual light festival, the hotel transforms into a glowing canvas of projected color and light, with crowds gathering to enjoy its spectacle.

This project explores architectural storytelling through sketching, using mixed media (ink and marker) to evoke texture, depth, and mood. The final render imagines Bloom Hotel as a cultural landmark, where art, architecture, and experience converge.

Medium: Pen & marker on paper + digital concept mock-up
Focus: Perspective, narrative design, and urban activation