In this project, I applied the step-by-step Amazon PPC framework taught in the course to create a structured and optimized campaign strategy.

What I learned:

Proper Sponsored Products campaign structure

Keyword research using tools like Helium 10, search term report and harvesting to other campaigns

Match types (Broad, Phrase, Exact) and their roles

Bidding strategies and budget allocation

How to analyze metrics such as ACOS, CTR, CVR, and TACOS

Optimization plan:

• Reduce ACOS by eliminating high-spend, low-converting keywords

• Increase bids on high-converting search terms for maximizing potential profits

• Transfer converting keywords from Auto to Manual Exact

• Monitor CTR and CVR to improve listing relevance

• Negating irrelevant keywords

This project demonstrates my understanding of Amazon PPC fundamentals and my ability to structure and optimize campaigns strategically.