Courtney Eliseo

Design a Brand Identity: Write an Airtight Creative Brief

Renee, I am SO sorry I lost track of this! Hopefully this feedback can still help you a bit...Overall, this is fantastic! I think you've managed to get a lot of detail in here without being too wordy and while staying completely on track with the purpose of each section.In the objective, for example, I love that you wove in a bit of storytelling, spoke to the actual deliverables themselves, and also noted the outcomes you are working towards.One area that I think could be refined is your message: - The first paragraph feels more like a descriptor than a message. I think you can remove that entirely. - I think your second paragraph is great! Super descriptive and meaningful. - Your last paragraph is also great but it speaks more to who the audience is instead of what you're trying to *tell* the audience about your brand. I think you could move some of what's in this paragraph to your audience description, and pare down message to just that "wearable art" section.Hope this helps! And again, I'm so sorry for the delayed response!Courtney

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ANKH Creative Brief

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