As a brand, Neeman's is worn by thousands of people in the country. People wear the brand because of the comfort. But what if we could build a community of people who are Neeman's loyalists who share a similarity -- sneakerheads who love comfort and style on a budget? A blog series that highlights the unique stories of these individuals could not only highlight Neeman's products' utility and versatility but also lend the brand a more personal and relatable image that is memorable, too. 

This blog series will feature Neeman's customers as recognised by the Neeman's team based on a variety of factors: repeat customers, those who've bought the same pair again and again, or bought one of several pairs, or shared an interesting review/insight on their purchase. These customers will be interviewed to share their story, and why and how Neeman's fits into their daily life. The blog series could be titled "Walk Together: People of Neeman's". 

I've recognised two potential interviewees from the website reviews -- one a doctor who loves Neeman's because of the comfort of the shoes as they have to be on their feet all-day, and the other an artist whose day is unpredictable but they can wear Neeman's throughout it all as it is versatile and comfortable. These are two great examples of not only sharing customers' personal stories but also highlighting the many different ways Neeman's fits into one's life without "selling it" to the customers. 

I plan to feature two people every month for this blog series which can also be shared on Neeman's social media profiles. The blog will also feature images shot by the interviewees of them and their Neeman's shoes in a way that best represents them and their style/lifestyle. 

As for why I have the experience to conduct these interviews and package the stories well, I have been a journalist for over 5 years and specialise in bringing people-centric stories not just to publishing platforms but also brands to help build what I consider one of the most important pillars of content marketing : community.