Learn The 4 Pillars of Ecommerce Marketing Strategy for Online Stores
Course Contents:
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The Foundation: Ecommerce Store
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Store Frontend or User Interface
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Store Backend or Admin
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Tools
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Metrics
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Ecommerce Marketing Pillar #1: Advertising
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Validation Campaigns with Small Test Budgets
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Experiment, Experiment, Experiment
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Find Product-Market-Pricing Fit
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Ecommerce Landing Page = Product Page
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Getting Started
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Tools
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Metrics
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Ecommerce Marketing Pillar #2: Email Marketing
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Components
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Tools
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Metrics
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Ecommerce Marketing Pillar #3: Organic Social
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Channels
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Convert ads &gt; social media fans
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Convert email subscribers &gt; social media fans
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Convert other customers &gt; social media fans
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Don't rely on Organic Social Sales for the first few months
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Focus on content buckets and engagement initially
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Metrics
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Ecommerce Marketing Pillar #4: Organic Search
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Product Pages Optimization
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Static Pages Optimization
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Blog Posts
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Competitor and Keyword Research
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Link Building and Collaborations
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Position Tracking and Updates
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Tools
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Metrics
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Revenue and Profit Margins
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Initially, most of the revenue will come from ads
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Ads are for acquisition and will usually have lower profit margins than organic channels unless ROAS is extremely high consistently
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Start with 100% ad revenue
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In the first 6 months, target 80% revenue from ads and 15% from email marketing as email database increases, and 5% from organic social media as engaged fans on social media increase due to ads
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After 1 year, target 70% ads, 20% email, 10% organic social.
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By this time, organic search results kick in
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At the end of YEAR 2, target 40-45% ads, around 30% email, 10-15% organic social, and 10-15% organic search.
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Over time, reduce dependency on ads and bring it down to 30% ads, 30% email, 20% organic social, and 20% organic search. This is an ideal, diversified marketing channel split as well as a high margin business.
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Ecommerce Analytics
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To measure pillar effectiveness in comparison to each other, apart from the metrics discussed above, follow UTM-based reports
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Step 1: Use UTM links for all marketing pillars
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Step 2: On Google Analytics, head to ‘Acquisition’ &gt; ‘All traffic’ &gt; ‘Source/Medium’. to check Conversion Rate and Revenue by UTM
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Introduction to the Ecommerce Strategy Course

The Foundation: Ecommerce Store

Ecommerce Marketing Pillar #1: Advertising

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E-Commerce Marketing Strategy Masterclass

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English

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