<a href="http://witanddelight.com/" target="blank">Wit & Delight</a> founder Kate Arends began the brand as a personal website. Through a specific vision and an aesthetic to match it, Kate has grown her blog into an aspirational, beautiful lifestyle brand.In this 30-minute class, you'll join Kate at her home in Minnesota where her aesthetic is ever-present. She will walk through the experience of building Wit & Delight, workshop her brand, and share helpful tips on key decisions she made along the way. You'll follow along, workshopping your own brand and identifying the following key elements:<ul><li>Brand belief, mission, and pursuits</li>
<li>Brand emotional benefits</li>
<li>Brand aspirations and how you'll get there</li>
</ul>By the end, you'll have a clear vision for where you want your brand to go and how to get there. Your brand will tell the story you want it to, and lead you to success.<img src="https://static.skillshare.com/uploads/parentClasses/2f4f5efd1d503e7131249c94cf2ed7bc/c9f4c08a" class="zoomable rounded-image-wrapper" alt="c9f4c08a">Image courtesy of Wit & Delight.

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Personal and Lifestyle Branding: Building Your Story

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