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How many times have you entered onto a website and quickly scanned, looking for keywords and phrases that describe your situation, what you need, and solutions to your problems?
How often do you exit a website because the information you looked for was unclear, or whomever wrote that website cared too much about themselves and not about you (hello, the consumer, the client)!
Now, take a look at your website… how often do you think people scan and close out because your website copy wasn’t captivating or didn’t give them what they wanted?
Yes, website design, user experience, and all those colors and logos are important. They’re eye-catching, easy to relate to, and are sometimes… misleading. 
When people are ready to buy from you, work with you, or reach out for more information - they’re not looking at your website design, the colors, or the logos… They want words that connect, captivate, and strike action. 
If you’re looking to convert more clients with captivating website copy - grab a seat, because we’re about to get into the good stuff. 
How to Write Captivating Website Copy that Converts Clients
In this course, you’ll learn…
<ul><li>To talk directly to your ideal clients, using words they use!</li>
<li>To write website copy that is engaging and captivating, not long and boring…</li>
<li>How to structure your website copy so it’s skimmable, and not overwhelming</li>
</ul>During our time together, I’ll be covering key components you need for captivating website copy:
<ul><li>Mission statement</li>
<li>Vision statement</li>
<li>Brand personality &amp; tone</li>
<li>Unique Selling Point</li>
<li>And lots more… </li>
</ul>This course is designed for beginner-intermediate level writers, who would like to learn more about strategic communication skills and need help writing their website copy. It is best if you have a basic knowledge of your ideal client, branding, and storytelling. 
As your instructor, I’m here to answer your questions and provide feedback! I will read and do my best to reply to all your questions and concerns (: 
Let’s dive in!

Introduction

Your Class Project

Key Parts of Website Copy

HOME Page: Most Important Page!

The "Folds" of a Website

Writing your HOME Page

Writing the ABOUT ME Page

ABOUT ME: Include your Story & Message

ABOUT ME: How to Structure the Page

Writing your SERVICES Page

SERVICES Page: How to Structure the Page

CONTACT Page: What You Need to Include

CONTACT Page: Examples

Almost done: Proofreading & Personality

Recap & Wrap-Up

How to Write Captivating Website Copy that Converts

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How to Write Captivating Website Copy that Converts

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