This 68-minute class will reveal how small businesses and freelancers can attract leads while spending little or no money on advertising, and convert them into clients without being cheesy, pushy or salesy.
You’ll learn how to:
<ul>
<li>Target the right audience, so you get higher conversion rates and better clients</li>
</ul>
<ul>
<li>Create a service package that differentiates you from your competition</li>
</ul>
<ul>
<li>Describe your service in a way that makes people want to buy it NOW</li>
</ul>
<ul>
<li>Avoid feeling pushy, salesy or annoying when you’re marketing or having sales calls</li>
</ul>
<ul>
<li>Handle objections like “I don’t have time/money” or “This isn't the right time for me."</li>
</ul>
<ul>
<li>Put your marketing message where your ideal clients will see it</li>
</ul>
No prior marketing experience is required in order to take this class, but it does assume that you’ve developed a skill or product other people need, and that you have the desire and dedication to do the work required to monetize it.

Introduction to Low-Cost Marketing for Small Businesses and Freelancers

How to Choose Your Target Audience

Creating a Package That Stands Out

Marketing With Confidence Instead Of Guilt

How To Describe Your Offer

Traditional vs Educational Marketing

How To Address Objections

How to Spread Your Message

Staying In Touch With Future Clients

Final Recap

Low-Cost Marketing for Small Businesses and Freelancers projects.doc

Low-Cost Marketing for Small Businesses and Freelancers

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Low-Cost Marketing for Small Businesses and Freelancers

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